LINOY’S JEWELRY is a company owned by Shai Yeshua,

a licensed diamond trader, a member of the Diamond Exchange for over twenty years, and a second-generation diamond dealer.

As someone whose core work has been the purchasing and manufacturing of diamonds in order to sell to dealers and stores for many years, the thought began to nestle in me – why not sell directly to the consumer? why not eliminate all intermediary profit margins and reduce prices by tens of percent for the private consumer, who already faces high living expenses and occasionally wants to indulge in luxuries at a reasonable price?

I feel that my role is to share the beauty of our amazing profession and incorporate it into the highest